TURQUALITY® is an ambitious project associated with bringing “Turkey” and “Quality” concepts together. TURQUALITY® is basically an accreditation system, which is designed not only for elevating the beneficiary companies to the level of international benchmarks, but also creating awareness on the internationally accepted values like quality and novelty that are actually carried by these brands. To support companies in their brand-building efforts, TURQUALITY® helps them to develop essential capabilities, competences, skills and resources necessary to fulfill such a complex commitment through both group and individual activities. The objectives of the Project are as follows:
- Support companies in their brand-building efforts via helping them to develop essential
- capabilities, competences, skills and resources
- Undertake PR activities abroad for creating and enhancing awareness on Turkish brands
- Create awareness on the internationally accepted values like quality and novelty
- Ease access to the market intelligence in order to help companies brand-positioning
- Act as an incubator and catalyzer for selected Turkish brands.
Source: Ministry of Economy
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