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Success Story of Unilever

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AN OVERVIEW
Unilever is one of the world’s leading suppliers of food, home, and personal care products in over 190 countries and touching the lives of 2 billion consumers every day. Unilever currently employs 172,000 people worldwide.

Placing a great emphasis on innovations, Unilever allocates about EUR 1 billion per year for R&D operations and pioneers scientific studies, while offering the highest quality products to its consumers.

Unilever is conscious of the responsibilities associated with being an industry leader and manufacturer of several major brands. In recognition of this, Unilever is aiming to grow its business, reduce its environmental footprint, and increase its positive social impact in an effort to leave a better future to next generations through its Sustainable Living Plan launched in 2010. The plan is built on three key pillars of decoupling business growth from the environmental impact, helping more than a billion people to improve their health and well-being, and sourcing 100 percent of agricultural raw materials sustainably by 2020.

SUBCOMPANIES
Existing in Turkey since the second half of the 19th century, Unilever has been creating added-value for Turkey and its citizens for over 100 years. Unilever continues operating as part of the lives of 51 million Turkish consumers every month with its 30 brands on the market. The Unilever Turkey portfolio includes;

  • OMO,
  • Rinso,
  • Yumoş,
  • Domestos,
  • Cif,
  • Sunlight,
  • Elidor,
  • Dove,
  • Dove Men,
  • Toni&Guy,
  • Signal,
  • Clear,
  • Rexona,
  • Lux,
  • Axe,
  • Sana,
  • Lipton,
  • Knorr,
  • Calve,
  • Becel,
  • Algida,
  • Carte d’Or,
  • Cornetto,
  • Fruttare,
  • Nogger,
  • Magnum,
  • Max,
  • UFS,
  • Vaseline

UNILEVER IN TURKEY
Unilever had its first investment in Turkey in 1952 in the Sana factory in Bakırköy, Istanbul, and has positioned Turkey as a priority country in terms of investments ever since. Attaching great importance to investing in the Turkish people, farmers, and suppliers, Unilever considers Istanbul, now a shining star worldwide, to be a hub for R&D, brand-product development, logistics, information-communication, and finance.

“Unilever Turkey today is a company manufacturing in eight factories, employing over 5,000 people, touching thousands of suppliers, and exporting millions of dollars worth of goods per year. Turkey is one of the priority markets for Unilever. That is why Unilever Global keeps on investing constantly in Turkey, a key regional hub, to improve the sustainable growth capacity. Following our investment worth EUR 95 million in our Algida ice-cream factory in Konya that began operating in June 2013, we are now investing in the home and personal care category in Konya this time. With this new factory and this new investment, we are creating a value of about EUR 350 million along with our future suppliers. Anticipated to start operating in 2016, our new factory will be one of the five largest manufacturing plants of Unilever worldwide and will be a driver of growth for the next 40-50 years.”

Mehmet Altinok

CEO Unilever Turkey

 Date: 13 March 2017

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