MANGO opened its first store in Paseo de Gracia in Barcelona, Spain in 1984. Following its continuous growth in Spain, it entered the international market by opening its first store in Portugal in 1992. Since then, MANGO has continued expanding across the globe and now operates 2,236 clothing stores for women, men and children in 109 countries, where it employs more than 14,000 people. MANGO is a family company with 100 percent Spanish capital.
The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban woman and fulfilling her daily needs is the company’s formula and it customizes and applies this formula in all the countries MANGO operates. It has been and remains one of the keys to the company’s commercial success and international prestige. MANGO has also a wide range of products including accessories and swimwear.
Since 2007, MANGO has also been providing a men’s collection named “MANGO MAN” in select stores. This collection sits alongside an extensive accessories collection known as MANGO TOUCH, as well as MANGO Baby, MANGO KIDS, and MANGO Sports & Intimates, all sold in select stores. Meanwhile, the VIOLETA by MANGO collection meets a growing market trend for sizes 40 to 54. At present, the MANGO collections are available online at www.mangoshop.com in addition to the existing stores in Turkey.
MANGO operates in Turkey with more than 100 stores with a total of over 45,000 square meters of sales area. The company plans to invest in new store openings, logistics and computing systems.
“MANGO Turkey will continue to invest. Turkey is a dynamic market. Even though the global economic crisis has impacted all markets, we believe in Turkey. During this crisis, we managed to open several new stores utilizing our experience. The market only needs some confidence and stability. MANGO’s general strategy for the future is to expand, to reach as many customers as possible, and to ensure absolute customer satisfaction by positioning ourselves close to them. This is our main goal.”
Source: http://www.invest.gov.tr/en-US/successstories/Pages/MANGO.aspx
Legal Notice: The information in this article is intended for information purposes only. It is not intended for professional information purposes specific to a person or an institution. Every institution has different requirements because of its own circumstances even though they bear a resemblance to each other. Consequently, it is your interest to consult on an expert before taking a decision based on information stated in this article and putting into practice. Neither MuhasebeNews nor related person or institutions are not responsible for any damages or losses that might occur in consequence of the use of the information in this article by private or formal, real or legal person and institutions.
