Citibank A.S. is a member of Citigroup, today’s pre-eminent financial services company with 200 years of experience, over 200 million customer accounts in more than 100 countries on six continents.
Citigroup’s history dates back to the foundation of Citibank in 1812 in the USA. Citigroup is a global financial services company who provides service to consumers, corporations, governments and institutions with a broad range of financial products and services. Citigroup covers the prerequisites for consistently strong profitability: financial strength, operating efficiency, strategic clarity, and the world-class talent to create and maintain all these fundamentals. The essential elements of Citigroup’s strategy are customer orientation, global strength and constant innovation.
Citibank started its operations in Turkey in 1975, becoming involved in many development projects such as financing motorways, power plants and dams. In 1981, Citibank started offering corporate banking services as a branch of Citibank N.A., launching its commercial banking business in 1998.
Established in Turkey for 38 years, Citibank serves the financial needs of corporations through a full range of products and services, including loans, treasury products, corporate finance, cash management, foreign trade finance and custody services. Citibank Turkey serves its corporate and commercial customers through branches, CitiDirect internet banking services and CitiService phone banking services.
Under the Transaction Services umbrella, Citibank also offers a wide range of cash management, trade services and finance to commercial and corporate banking clients in Turkey, delivering treasury and trade solutions as end-to-end services, providing innovative tools, thinking and robust technology platforms, access to critical information, as well as the expertise of a global team of professionals. As one of the market leaders in supply chain financing, Citibank continues to work with its customers to improve their operating efficiency by transferring its global expertise to its local clients in Turkey through state-of-the-art technology supporting both seller and buyer solutions. Citibank Turkey ranks among those banks that provide the best solutions in receivable, payable, liquidity management to its clients and is recognized as the market leader in securities services having more than 45 percent market share of equities held by foreign investors. Citibank Turkey accounts for nearly 16 percent of the total value of payments through the local currency payment system (EFT), ranking second after the Central Bank.
Citigroup is committed to Turkey and the Turkish economy, which has shown remarkable performance with steady growth. The structural reforms, EU accession process, stable economic parameters, qualified labor force, geographical location, large domestic market, and young population have helped make Turkey a great place for business.
Citibank Turkey’s goal is to be a trusted advisor and business partner to its clients through bringing its global expertise and products to the Turkish market.
Source: http://www.invest.gov.tr/en-US/successstories/Pages/Citibank.aspx
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