Online shoppers spent $6.59 billion on Cyber Monday, making it the biggest online shopping day ever, according to Adobe Analytics and $2 billion was spent in mobile purchases, highest ever.
According to NRF, 65 million which is the largest segment of shoppers, shopped from a real store. Also becoming the most valuable customers, spending 17% or $49, more on average than people who shopped at a store only and $82, or 32%.
Retailers are going to great lengths to make sure potential customers don’t go running or clicking elsewhere. For example, Target is shipping online orders to customers’ homes from more than 1,400 stores as well as its fulfillment centers.
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